A Review: 5 Years in Business!

I can't believe 5 years of jewelry designing have gone by already! Although, it is 5 years later, I'm still learning alot. My biggest hurdle -pictures. Ugh. They can be so daunting sometimes. What is fascinating is to see the quality of the pictures I've taken from the first year in business to now (of course a new camera helps!). Definately an improvement! Hmmm...just for fun, I think I might try and find some of those earlier pictures to post for your enjoyment (and laughs!).

There is so much about art and design that I love that it has also been difficult to stick to one "look" (for the website). I love change and trying different layouts and colors. But, after 5 years, it was time for a look that I could live with. Enters, Meredith with Spiffy Boutiques. By luck, I found one of her templates that really incorporated all the colors, elements and style that I felt worked for CrystalAllure.com. We now have a coordinated look throughout our website and blog. Thanks Meredith!

Design technique is another area that has improved, as it should. When I began in business my necklace designs were mainly crystal and chain; bracelets were for the most part beaded and earrings tended to be more chandelier and longer. Over time, my customers' preferences geared the designs towards more beaded, semi-precious gemstone necklaces and earrings have become more functionally shorter for the everyday workplace. And I love incorporating wire-wrapping whenever possible. I've enjoyed seeing the changes over the years and look forward to many more years.

Uniqueness -an absolute must and #1 rule for me. From day one, it has been my personal goal to create unique jewelry that women around the world will love. I remember a few years back exchanging an email with someone (very savvy, experienced person) and this person suggested I "stick to one 'look' and think about designing more 'lighter' looks". WHAT?! As you can imagine, I was for a loss of words. Stick to one 'look'? Are you crazy? How is that unique? And forgive me, but over the years I have failed to see how putting a pendant, no matter how big or small, on a chain constituted artful creativeness -granted, I have (very few) designs like this, but they are far and few between and I mainly only do them during summer months (as it can sometimes be too hot to wear fully beaded necklaces). Beaded jewelry is definately not for the wall flower -it can be bold at times but one thing you are always guaranteed is uniqueness!

From day one, my packaging has always mattered. I firmly believe in the small details and as a shopper/customer myself, I'd much more prefer to get a "pretty" package in the mail of what I've ordered. Personally, I've also more fully embraced the handmade life. I've always grown up around handmade goods (which is partly where my creativeness comes from) but time and knowledge has made me see even more the importance of handmade goods, over mass produced products. Whenever, where ever possible, I buy handmade! (Which makes me very proud to be designing beautiful handmade jewelry!)

The success of Crystal Allure is determined by my customers and I have spent many sleepness nights strategizing designs, and the perfect business model, for and geared towards my target market. I've created many things since I was a child, but Crystal Allure is my passion, my calling and it gives me great satisfaction when my customers are thrilled with their jewelry.

In celebration of my 5 years in business, all my VIP newsletter subscribers received a special email yesterday. If you'd like to receive that special offer, just contact me with your email and I'll add you to the newsletter list.

In closing, I'd like to sincerely thank all my wonderful customers for their support over the years -thank you, thank you. My designs are made just for you! I'd love to hear from you. Feel free to leave a comment or contact me by email.

Begin your Crystal Allure collection today, shop CrystalAllure.com

1 comment

The Beading Gem said...

Congralutations, Stephanie on your 5th anniversary. That's quite an achievement. I too think change is important otherwise you won't grow as an artisan.

Here's to the next 5 years!