On July 16, 2010, the Wall Street Journal reported New Yorkers' obsession with cupcakes is a driver of the city's economy. The article by Sumathi Reddy referred to them as "little morsels of impossibly cute frosted sweetness" and called the latest rage for cupcakes, "buttercream economics".
Hmmm, well... cupcakes are delicious there's no lie there and no disputing it either (okay, maybe the pickle cupcake is going a little too far and I doubt it's very tasty!). And, cupcakes are in essence, little cakes with little prices. But, for me, it's about the design. Cupcakes are good, yes, that's the point of them but they are also an opportunity to showcase creativeness.
Okay, confession. I LOVE CUPCAKES. I love cupcakes about as much as I love Swarovski Crystals. In fact, on occasion you might find me searching the google images for these petite delicious cakes -the pictures alone are a treat. In preparing this blog post, I came across so many tasty looking cupcakes that I honestly think I was drooling and there were waayyy to many to share.
I'm a huge fan of Cake Boss on TLC and watch it whenever I can. I guess I watch it and dream of what could be my own bakery. Although I quickly snap out of it realizing, as I tell my husband, that I could never work in a bakery. I'm quite positive my doctor wouldn't want me to either -the sweets...oh the sweets!
The good news (for me anyway...sorry readers) is, just earlier this month I was delighted to hear a new cupcakery, Dollop Gourmet Cupcake Creations, opened up within driving distance for me. Interestingly, I even learned there are two other cupcakeries in my area (Sugar Mountain Bake Shoppe and Dolce Cupcakery) that I never even knew existed (hmmm...might be time for some advertising?).
So what do you think -are cupcakes and cupcake cafes' a fad or not?
Cupcake Photo Source: unknown
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