After Show Recap

Although it is now almost two weeks past, I still wanted to recap my show as the featured vendor at the local Ortho-Clinical Diagnostics (OCD/J&J) company during their annual United Way campaign. Let me first say, it was a “breath of fresh air” to be a featured vendor. I was completely blown away by the internal promotion of the event and in particular the work put into the visual advertisements for my show date.

Someone took the time to create fantastic large signs that were posted on either side of the cafeteria. My ad was also featured as a split screen on two wall televisions, as well as, a full blown ad on a larger screen television. In addition, a company wide email was sent out indicating I would be there on this particular date. They had provided two great set-up locations to choose from on either side of the cafeteria, as well as, the tables and tablecloth. Everyone was extremely friendly and pleasant to talk with. At the later part of the day, one of the cafeteria employees even asked if I would like any water to drink.

But, by far (for me) the best part was the fact that I was the only vendor for that day/time. After having done so many other shows, where there are likely three or more jewelry vendors for every other artist -it can get quite frustrating. Especially when your product really is very different than the rest, but it just doesn’t stand out because every third booth or so is the same category. So I do feel for the shoppers as well.

I was thrilled to be able to talk about my jewelry, craft and specific design inspirations. I had some wonderful conversations and was very pleased to have met everyone that I did and appreciate their business and comments on my jewelry. In fact, I even learned something new -L.L. Bean has “bean dollars”! The system works much like other points systems, the more you buy the more “beans” you earn, valued in dollars. Too funny.

The show was to run from approximately 11:00 until 1:30, but I never got out of there until almost 3:45. I even offered to customers to feel free to browse through the items I had already begun packing up, I didn’t mind at all. I love it when someone finds just the right piece of jewelry to add to their collection. The great part is, even if they only purchased a pair of earrings, they likely could still get a coordinating necklace or bracelet -as long as the components are still available.

Many thanks to all the ladies AND gentleman who purchased an original piece of Crystal Allure Jewelry and thank you to Holly Korba for coordinating the event and including me this year. As well, a very special thank you to my husband for having brought my jewelry creations to the attention of Holly. I will be donating a portion of my sales to the United Way campaign and I very much look forward to participating next year.

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