An Excellent Jewelry Business Resource

I recently came across a jewelry website offering designer jewelry. Curious, I looked around. What I found astounded me. The site, although designed very well, sold what is really costume jewelry, but at bridge or even fine jewelry prices. For example, I found a simply designed pair of acrylic drop style type earrings made with synthetic pearls and gold plated earwires and components -they were priced at $30! Outragous, to say the least.

Anyone in the jewelry business knows how difficult it is to price your handcrafted jewelry designs, so that they are fair and competitive within the industry. But the key is to always adjust up or down depending on various factors (some of which include: materials used, design technique, complexity, availability, etc). You can apply a formula to your costs but you still need to adjust at times. That being said, if a plastic pair of earrings is worth $30 (as described above), then my jewelry is WAY under-priced.

But clearly, I don't look at it that way. I have taken great pains to research my pricing strategy and competitiveness in the handmade jewelry market -that sells designs using similar materials. So, if you wish to get your ($30) dollars worth, shop Crystal Allure Jewelry where you can get a $29 dollar pair of handmade earrings designed using sterling silver, Swarovski Crystals and a delicate, feminine wire-wrapping technique, similar to the pair shown below.
Crystal Ice Champagne Bubbles Earrings (E116)
Crystal Ice Champagne Bubbles Earrings (E116)
from the Crystal Ice Collection
Shown above are a beautiful pair of handmade beaded earrings, 2-1/4" in length, designed with sparkling aurora borealis Swarovski Crystals gently wire-wrapped in a stream of sterling silver chain 'bubbles' with sterling earwires.

For those of you that are in the jewelry business or just starting out, an excellent jewelry business resource can be found at Rena Klingberg's site, Home Jewelry Business Success Tips. There are hundreds of articles and tips from jewelry makers like you and me (including tips on pricing). Subscribe to her newsletter for updates and new articles.

BTW -Happy Monday! (is it Friday yet?!)


Unknown said...

very true... btw i love those earrings.. sometimes you should give us some tutorials too :)

Stephanie said...

Thanks for stopping by Sangeetha! Tutorials -hmmm...hadn't thought about that until you mentioned it. I just might have to start giving it some consideration. :-)